FOX Entertainment and Zealot Interactive Form Technology Partnership on FOX’s All-New Country Music Drama, “MONARCH”
FOX ENTERTAINMENT AND ZEALOT INTERACTIVE FORM TECHNOLOGY PARTNERSHIP ON FOX’S ALL-NEW COUNTRY MUSIC DRAMA, “MONARCH”
Interactive Guitar Education System to Feature Original Songs from Upcoming Drama, Beginning with Today’s Release of “The Card You Gamble”
MONARCH to Premiere Sunday, January 30, Immediately Following NFC Championship Game
FOX Entertainment and Zealot Interactive, creator of leading interactive guitar education system Fret Zealot, have formed a technology partnership on FOX’s upcoming new drama, MONARCH.
Under the agreement, Zealot Interactive will develop interactive guitar lessons, vis-à-vis its streaming video service with instructor-led sessions and patented guitar neck instructional LED device, for original songs and select covers featured in MONARCH. The multi-generational musical drama stars Academy Award winner Susan Sarandon (“Thelma & Louise,” “Dead Man Walking,” “Feud”), multi-Platinum country music star and three-time Academy of Country Music Award winner Trace Adkins and Golden Globe winner Anna Friel (“Pushing Daisies,” “Books of Blood,” “The Girlfriend Experience”).
Fret Zealot will unveil its first MONARCH song lesson today to coincide with the release of “The Card You Gamble,” written by Hillary Lee Lindsey, Lori McKenna and Liz Rose. Throughout the series’ inaugural season, Fret Zealot will unveil additional lessons of select songs from the show, including those specifically written for MONARCH and cover versions of other artists’ work.
The official MONARCH play-along to learn songs from the series is available via the Fret Zealot app for Android, iOS and on Chrome web browsers as part of an all-access subscription for $14.99 per month. MONARCH fans who subscribe to the service will receive the first month free of charge by signing up at fretzealot.com/monarch and receive $20 off any Fret Zealot LED system purchase, using the promo code “MONARCH.”
MONARCH is a Texas-sized, multi-generational musical drama about the Romans, a powerful family that rules the country music industry. The series, 100% owned by FOX Entertainment, will debut with a special two-night event beginning Sunday, Jan. 30, immediately following the NFC CHAMPIONSHIP, and continuing on Tuesday, Feb. 1 (9:00-10:00 PM ET/PT).
“Interactivity is an important tool to attract and engage with fans; and Fret Zealot’s popular guitar lesson system is a perfect way to promote MONARCH and the amazing music that will be featured throughout the series,” said Laura Caraccioli, Senior Vice President, Head of Strategic Creative Partnerships, of FOX Entertainment.
Zealot Interactive CEO Shaun Masavage added, “Our data and research show budding guitarists learn five times faster with the Fret Zealot system. The combination of streaming video and LED technologies help them play the songs they like sooner and increases their desire to keep learning guitar. In addition to the songs from MONARCH, Fret Zealot users have access to over 3,000 video lessons.”
In MONARCH, the Romans are headed by the insanely talented, but tough as nails Queen of Country Music DOTTIE CANTRELL ROMAN (Sarandon). Along with her beloved husband, ALBIE (Adkins), Dottie has created a country music dynasty. But even though the Roman name is synonymous with authenticity, the very foundation of their success is a lie. And when their reign as country royalty is put in jeopardy, heir to the crown NICOLETTE “NICKY” ROMAN (Friel) will stop at nothing to protect her family’s legacy, while ensuring her own quest for stardom.
MONARCH is produced by FOX Entertainment. Screenwriter Melissa London Hilfers serves as creator, writer and executive producer. Jon Feldman (“Designated Survivor,” “The Newsroom”) is an executive producer and showrunner. Gail Berman and Hend Baghdady (The Jackal Group) and top music manager Jason Owen (Sandbox Entertainment) also serve as executive producers. Jason Ensler (“The Passage”) directed and serves as a producer on the series premiere.